Article by VIRGINIA HEFFERNAN NY Times
In serving these niche audiences with their microgenres, YouTube has solidified its slot as a home for the vernacular avant-garde. For years, I have believed this, and for years people have warned (or promised) me that any day now the heterogeneous site would be steamrolled by commercial forces that would wipe out the indigenous flora and fauna. But not only has the weird, small stuff hung around — out of sight of the home page, in many cases — but it also continues to be found by its audience. YouTube may not be making money as efficiently as Google once hoped it would, but it’s still incubating novel forms of creative expression and cultivating new audiences.
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