plazo: 28 de ocutbre 2009

The VLT has extended its deadline for submissions to issue 66, “New
Media in the Majority World,” to October 28, 2009. The issue will
focus on the implications of the introduction of production,
distribution, and exhibition technologies and formats on media and
audience practices in the “non-western” world during the last 115
years. The call follows:

New media technologies are rapidly transforming cultures and media
products throughout the “majority world”. This term, advocated by
Bangladeshi photographer Shahidul Alam, describes “developing”
countries in a way that underscores a central paradox; while
decision-making power largely falls to “Group of Eight” countries,
those outside this power structure comprise the bulk of the world’s
population. Nations, regions and communities in the majority world,
including India, China, the Middle East, Latin America, and Africa all
engage with locally-specific, yet globally-inflected forms of
production, exhibition, distribution, and reception that chart new
courses for new media technologies and suggest the possible rise of
“majority media.”

This issue of The Velvet Light Trap will examine the majority world in
light of changes brought about by digital communications technologies,
including digital production software, Internet media, DVD, digital
video, satellite television, and mobile phones. Majority world
cultures are being reshaped through new opportunities for media
production, distribution and consumption. Examples include: the
creation of a new Arab public sphere through web-based media,
SMS-centered activism in Uganda, the use of digital video in Iranian
cinema, the Nigerian trade in Bollywood videos, the global circulation
of the telenovela bolstered by satellite television, and the use of
cell phone footage in Middle Eastern documentary.

This issue will privilege studies that investigate, through primary
research and concrete analysis, how the production, content, and
reception of non-Western film, television, and digital media have been
affected by the rise of new media technologies. While this issue
focuses on the changes brought about by global interactions and new
technologies, essays that argue for continuities from older media and
contexts in the face of such changes are also welcome. Ultimately,
this issue will prioritize those submissions that attempt to sketch
out the industrial and cultural forces behind these mediascapes
despite their at times radically politicized contexts.

Beyond the subjects suggested above, possible topics addressing new
media in the majority world (especially in the Middle East, India,
China, Africa and Latin America) include, but are not limited to:

-how institutional contexts (i.e. ones influenced by particular
legislation, policies, or flows of capital) have facilitated the use
of new media
-locally based reception studies that investigate how the majority
world interacts with new media
-aesthetic choices confronting majority world filmmakers using digital
technology
-the role of new media in shaping or re-invigorating locally specific
narrative content
-how new media is affecting media distribution and/or marketing in the
majority world
-locally based studies of the economics of new media in the majority world
-locally based studies of majority world news media
-how new media technologies are being integrated into established
production practices and/or how they are paving the way for new ones
-the role of new media practices in globalizing local media forms and
production

Papers should be between 6,000 and 7,500 words (approximately 20-25
pages double-spaced), in MLA style with a cover page including the
writer’s name and contact information. Please send four copies of the
paper (including a one-page abstract with each copy) in a format
suitable to be sent to a reader anonymously. All submissions will be
refereed by the journal’s Editorial Advisory Board. For more
information or questions, contact John Powers (jppowers@wisc.edu),
Nick Marx (njmarx@wisc.edu), Liz Ellcessor (ellcessor@wisc.edu ), or
Mark Minett (minett@wisc.edu). Submissions should be sent to:

The Velvet Light Trap
University of Wisconsin, Madison
Department of Communication Arts
821 University Avenue
Madison, WI USA 53706-1497

The Velvet Light Trap is an academic, peer-reviewed journal of film
and television studies. Issues are coordinated alternately by
graduate students at the University of Wisconsin-Madison and the
University of Texas-Austin. The Editorial Advisory Board includes
such notable scholars as Henry Benshoff, Peter Bloom, David Desser,
Radhika Gajjala, Sean Griffin, Bambi Haggins, Nina Martin, Joe
McElhaney, Tara McPherson, Jason Mittell, James Morrison, Steve Neale,
Michael Newman, Karla Oeler, Aswin Punathambekar, Beretta E.
Smith-Shomade, Malcolm Turvey, and Michael Williams.

Vía | Screen-l

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